How is "Savings" calculated?

Fraud Blocker provides an estimated "savings" based on how much ad fraud we prevented from happening.

Here's how we display it in our dashboard:

There are a few key considerations for this number and we've outlined those for you here:

"Savings" is an estimate of the bad clicks we would have blocked if you didn't use our service.

The "Savings" figure we provide is then the difference between the cost of the low quality (fraudulent) traffic we remove with the cost of the replacement traffic that is higher quality.

It's important to note that our system is not designed to restrict your traffic, but rather it removes the bad traffic/audience that is then replaced with new traffic from Google/Meta.

Here's what that looks like:

In calculating this formula, we consider a few factors:

Consider these examples:

Example 1

Think of a dam holding back a river to prevent flooding in a town. Engineers regularly maintain the dam, strengthening it and checking for weak spots. After each inspection, you might wonder: well, how much did we save by not letting the floodwaters break through?

Example 2

imagine you have a valuable art collection and someone steals a piece of art so you decide to pay for a higher-quality security system to protect it. This system deters thieves from ever attempting another break-in. Later, you might ask yourself: well, how much money did I save by preventing future thefts?

In both cases, the value is produced in the proactive measures you take to prevent an even larger loss, even though it’s hard to calculate the exact financial impact of the loss that never happened.

We do our best to provide an honest representation of your savings by preventing ad fraud with our software, but it can only ever be an estimate.