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Why don't total clicks in my dashboard match my Google Ads account?
Why don't total clicks in my dashboard match my Google Ads account?
Mike avatar
Written by Mike
Updated over a week ago

Some of our users will notice that their click totals from their Google Ads campaigns don't match those in their Fraud Blocker dashboard.

There can be a few reasons for this based on your specific set-up and the types of ad campaigns you are running.


Ensure your set-up is correct:

  • Ensure "Auto-Tagging" is turned on in your Google Ads account. This adds Google's click ID to your URL, known as "GCLID," which can ensure we provide more accurate tracking. It won't impact your performance.

  • Ensure the date ranges are the same on both platforms.

  • Ensure the time zone of your Fraud Blocker account matches your Google Ads account (you can adjust it on your Profile page)


Keep these important campaign types in mind:

  • If you are seeing more clicks in your Google Ads account than in your Fraud Blocker dashboard, then you may be running some campaign types that don't go to your landing page. These include call campaigns, gmail (the initial click) or lead form ads. Apple's Safari also removes URL tracking parameters when browsing the web in incognito mode.
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    If a user doesn't arrive on your landing page with our Tracking Pixel and URL parameters, then we may be unable to properly detect and classify your visitors IPs and count them in your Fraud Blocker account.
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  • If you are seeing less clicks in your Google Ads account than in your Fraud Blocker dashboard, then this is possibly due to "invalid clicks." Google automatically filters these clicks for your campaigns reports. but we track them in your Fraud Blocker dashboard. To see your true click totals, you would need to add the totals together for "Clicks" and "Invalid clicks."

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